In its debut uncensored commercial for the Big Game, DEVOUR tells the story of how its irresistible frozen food porn can affect a relationship. The Ram Will Tow That campaign highlights six companies like M&MS, Pringles, Amazon, Avocados From Mexico, Devour and Persil ProClean. The marketing message is DEVOUR Frozen Foods aren’t your ordinary frozen meals their mouthwatering and craveable flavors are so good, they are actually frozen food porn. This material may not be published, broadcast, written or redistributed. The campaign builds on the brand’s history of taking an unapologetic stand for mouthwatering and craveable frozen foods. Colgate Total was the first advertiser to unveil its Super Bowl ad, on Friday, which stars Luke Wilson as a close talker. We launched the campaign with a Super Bowl Ad telling the story of a young man. Other advertisers include Anheuser-Busch, Pepsi, Kia, Verizon and many others. Near the end of the one-minute ad, the girlfriend states, now were into amateur food videos as the ad concludes with the slogan, never just eat, devour. We created a campaign showing how people could get addicted to Devour Frozen Food Porn as if it was real porn. The stakes are high since a 30-second ad can cost more than a reported $5 million for airtime alone.ĭevour says the 60-second version that debuted online Wednesday is “uncensored” and a toned-down 30-second version will air during the Super Bowl 53 broadcast Feb. at 1:00 pm Expand Kraft Heinz Co.'s Devour brand’s Super Bowl spot tells the story of a woman struggling with her boyfriend’s 'frozen food porn addiction.' A 60-second version of the. Think Cindy Crawford downing a Pepsi in Daisy Dukes in 1992 or the 2013 GoDaddy ad that showed a squeamishly close-up shot of a kiss.īut advertisers have largely toned it down in recent years because raunchy ads run the risk of offending or polarizing their audience, focusing on crowd-pleasing approaches using animals, humor or celebrities instead. Super Bowl ads have long used raunchiness and sex stand out during the Super Bowl, advertising’s biggest stage. the amount of time it takes to heat up a frozen meal. Among the suggestive lines is the girlfriend saying that the addiction has made him a “three-minute man,” i.e. It doesn't carry the name recognition of companies that are staples in the Super Bowl commercial lineup like Pepsi or Doritos. The ad shows a woman talking about her boyfriend’s problem with “frozen food porn,” and says he watches it several times a day and has a hidden stash of photos of food. Devour is a brand you might not recognize on sight. Kraft Heinz’ frozen-food brand Devour is trying to make waves during its Super Bowl debut with an ad taking a humorous jab at one man’s “frozen food porn addiction.” NEW YORK (AP) - Sex sells … frozen food dishes? Business & Finance Click to expand menu.
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